||4 of 4 people found the following review helpful.| The Art of Spin|By John Bruce Boyce|A great book about the artful tools and manipulations used by Madison Avenue to sell products. The techniques can also be used in other areas too, such as politics. It is a good text for anyone who wants to know just how intrusive spin is in our society and how to avoid it. It is also good for anyone who wants to be a master of it.|2 of 2 p|About the Author|
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
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[PDF.go26] The Hidden Persuaders Rating: 4.68 (552 Votes)
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You can specify the type of files you want, for your gadget.The Hidden Persuaders | Vance Packard. I really enjoyed this book and have already told so many people about it!
