||6 of 7 people found the following review helpful.| Insight into the organic movement|By Malvin|"Organic Inc" by Samuel Fromartz offers a good introduction to the natural food movement. Written primarily for a popular audience, the book combines research with short histories, case studies and profiles of prominent personalities and companies that have shaped the industry. Although the author's frequent interjections about his o|From Publishers Weekly|In recent decades, organic food—the idealistic, natural alternative to industrial agribusiness and processed packaged foods—has grown into a multibillion-dollar business. Fromartz's portrait of the adolescent industry reveals
Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and co... [PDF.ub32] Organic, Inc.: Natural Foods and How They Grew Rating: 3.96 (770 Votes)
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You can specify the type of files you want, for your device.Organic, Inc.: Natural Foods and How They Grew | Samuel Fromartz.Not only was the story interesting, engaging and relatable, it also teaches lessons.
