||0 of 0 people found the following review helpful.| Interesting|By DarrenIngram_dot_com|For many, television is slowly dying, the average viewer is less engaged than before, no doubt confounded by choice and alternatives such as social media and online video all vie for their attention. Yet maybe it is just the medium that is changing and in an average month over 360 billion hours of television is watched around the world. Rath||"Was it ever true in TV that ‘if you build it, they will come’? It’s certainly not so any more in our exciting multi-screen, on-demand, dynamic industry. The art and science of TV marketing was never so vital, nor so full of poss
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line.
Written by two leading practitioners responsible f...
[PDF.yy00] The TV Brand Builders: How to Win Audiences and Influence Viewers Rating: 4.57 (659 Votes)
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