||1 of 1 people found the following review helpful.| Great examples|By Music_Lover|This is one of my favorite text books. Needed it for marketing class. The examples made me look like a superstar at work.|0 of 0 people found the following review helpful.| A great "pocket book" to the world of marketing|By Customer|This book should on the bookshelf of any aspiring marketer. The|About the Author|J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor
Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
The fourteenth edition serves as an overview f...
[PDF.ry70] Preface to Marketing Management: A Preface to Marketing Management (Irwin Marketing) Rating: 3.81 (734 Votes)
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