||2 of 2 people found the following review helpful.| Marketing 3.0: Markets Driven by Values|By Derek Williams|Marketing 3.0 highlights the key turning point of how marketing will be engaged in the coming future. The power of marketing and business has always rested in the hands of the consumers and now this more apparent. The current generation is glued to technology and social media. They are connected to the world with just t||he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).|From the Inside Flap|Today's customers are choosing products and companies that sa
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating prod...
[PDF.qq05] Marketing 3.0: From Products to Customers to the Human Spirit Rating: 4.76 (769 Votes)
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