||3 of 4 people found the following review helpful.| Relentlessly practical approach to producing content|By James Callan|Content strategy is rife with blue-sky manifestos, but pragmatic how-to guides are harder to come by. Ahava's book, however, gives you a seven-point system for creating effective content. ("Effective" = makes you money.)
This book sits primarily on the content marketing side of the content strategy|||"This is a sample chapter from Ahava Leibtag’s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann." - Uxmatters.com,August 2014 |"…author Ahava Leibtag does a fantastic job on showing how to ensure
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and wi...
[PDF.jw74] The Digital Crown: Winning at Content on the Web Rating: 3.68 (689 Votes)
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You easily download any file type for your gadget.The Digital Crown: Winning at Content on the Web | Ahava Leibtag. I was recommended this book by a dear friend of mine.
