||0 of 0 people found the following review helpful.| The Crisis Maangement Bible!|By JCorrine|Students and professionals must read this book! Thus far in my studies, this book ranks as one of my favorites. This is the bible of crisis management. Students and professionals should take heed to the commandments stated in the text. Learning the rules can only elevate one's reputation for handling stakeholders in a crisis. This book|||“Masters of Disaster is the perfect playbook for how to respond when you're under enemy fire…a vital and fun read full of back-room tales for those who want to learn from America's greatest corporate and political scandals.” ―T
The foolproof guide to damage control from the "masters of disaster"
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse...
[PDF.eo94] Masters of Disaster: The Ten Commandments of Damage Control Rating: 4.64 (750 Votes)
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