||2 of 2 people found the following review helpful.| Specialist but excellent|By DarrenIngram_dot_com|We may all like to think that we are rational, predictable and stable, yet science seemingly can and does tell a different tale. This book looks at irrationality in the consumer, giving a glimpse at the developing world of behavioural sciences – a discipline that is taking a foothold in marketing and advertising circles &n||
"A must read for any company or individual who wants to understand the potential of this new approach to marketing and retailing. Packed with interesting facts and ideas, it provides a first-class introduction to a complex and often misunderstood and mis
Decoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli.
This book presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with ...
[PDF.it54] Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science) Rating: 3.87 (522 Votes)
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You easily download any file type for your device.Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research (Marketing Science) | Darren Bridger. I really enjoyed this book and have already told so many people about it!
