||0 of 1 people found the following review helpful.| Number of marketing books talking about neoroscience coming up every ...|By Koong|Number of marketing books talking about neoroscience coming up every days, the Branded Mind is different. By focusing on emperical research finding and linking them toward an application to market field without over echo such an essence of science. Marketers can gain benefits from the book and sh|||"[T]he result of very considerable thought, but thought that has been influenced by the author's digestion of a massive battery of empirical work, in addition to many examples from his long experience as an innovative market researcher." --John Philip Jon
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millwa...
[PDF.xy71] The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand Rating: 3.73 (429 Votes)
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You easily download any file type for your gadget.The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand | Erik Du Plessis. I really enjoyed this book and have already told so many people about it!
