||0 of 0 people found the following review helpful.| And now a word from the creator of "public relations"...|By krebsman|Edward Bernays was Sigmund Freud’s American nephew. I’m convinced that genius ran in that family. Where Freud unlocked the secrets of the unconscious, Bernays discovered how to use the subconscious to manipulate people on a mass scale. This is a big oversimplification. But he understood how sy|About the Author|
Edward L. Bernays (1892–1995) helped found the profession of counsel on public relations. From 1919, in partnership with his wife, Doris E. Fleischman, he advised a Who’s Who of industry, profit and nonprofit organi
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every i...
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You easily download any file type for your device.Public Relations | Edward L. Bernays. Which are the reasons I like to read books. Great story by a great author.
