||1 of 1 people found the following review helpful.| Research based information.|By Customer|This book is a compilation of research that relates to visual marketing. The field is still fairly new when it comes to scholarly information. This is an excellent book for marketing professionals or students.|||"Although vision is perhaps the primary human sensory modality, vision research is perhaps the most advanced of research on sensory systems, and marketers provide a multitude of visual information to consumers via ads, packaging, and other media, ironica
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a ...
[PDF.xy44] Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) Rating: 3.89 (710 Votes)
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You easily download any file type for your device.Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) | From Psychology Press. Just read it with an open mind because none of us really know.
