||0 of 0 people found the following review helpful.| Must-Read for Businesspeople (and Mayors)|By Hermawan Kartajaya|I am very impressed with this book’s message that a nation’s cities are more critical in globalizing the nation than the nation itself. Too many nations think that globalizing the nation is done under the nation’s leadership. The cities are simply to administer local affairs. The Kotlers&rsquo|From the Inside Flap||Winning Global Markets: How Businesses Invest and Prosper in the World’s High-Growth Cities is a resource for business leaders and marketing managers who want to optimize their company’s value by picking the top global u
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.
City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain ...
[PDF.hv90] Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities Rating: 4.58 (622 Votes)
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You easily download any file type for your device.Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities | Philip Kotler, Milton Kotler. A good, fresh read, highly recommended.
