||0 of 0 people found the following review helpful.| I'm a fan of Seth Godin's direct, no nonsense style|By Mike Kimmel Scenes for Teens|I'm a fan of Seth Godin's direct, no nonsense style. I've read several of his other books and subscribe to his daily blog, which is excellent. This book is unique and I think it's a particular standout. The format is unusual in that it's not broken down into standard chapters, but is one contin|From Publishers Weekly|The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Pur...
[PDF.fv95] Purple Cow, New Edition: Transform Your Business by Being Remarkable Rating: 4.62 (776 Votes)
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