||2 of 2 people found the following review helpful.| Great Book for a Beginner or Seasoned Retail Analysis|By Customer|This book provides excellent background information about Category Management. The book outlines how retailers and suppliers can work together to build a long term relationship. This important area of retail is changing everyday, but, this book is timeless with the eight steps in Category Management. I suggest||"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." (Supply Management, April 2006)|From t
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to p...
[PDF.km29] Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Rating: 3.69 (798 Votes)
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You easily download any file type for your gadget.Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs | Al Heller. A good, fresh read, highly recommended.
