||0 of 0 people found the following review helpful.| Helpful Literature|By Matt Donald|Being fresh to the medical device salesworld and its competitive nature, this book provided key insight for myself on the power of marketing and how every aspect of launching a device must be used to its fullest advantage with feedback from ever level of the company. These two experienced authors were able to provide real-life examples of what||"This book presents a clear and practical guide to transforming lackluster product releases into powerful product launches that will drive sales results. The case studies and example marketing pieces make the insights immediately actionable for anyone plannin
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch....
[PDF.dw76] Product Launch: Practical Guide to Launching Medical Device Products Rating: 3.71 (687 Votes)
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You can specify the type of files you want, for your gadget.Product Launch: Practical Guide to Launching Medical Device Products | Nikolas F. Kerr, Tony Recupero. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
