||0 of 0 people found the following review helpful.| I didn't know what tanning meant until...|By Good Nomad|I didn't know what to expect out of this book, I bought it as a recommendation from VC Ben Horowitz of a16z.
This is by far the best book on marketing I've read yet. The importance of cultural influences and historical context intertwined with an authentic voice are the keys to Stoute's Midas touch and deep un||“Stoute advises a revolutionary concept for business leaders: Have a little fun along the way.” — Essence||“This book is well worth the investment.” — Ebony||“Thoughtful and relevant. It
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.
"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z
"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many p...
[PDF.ap54] The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy Rating: 4.88 (478 Votes)
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You can specify the type of files you want, for your gadget.The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy | Steve Stoute.Not only was the story interesting, engaging and relatable, it also teaches lessons.
