||10 of 10 people found the following review helpful.| Getting inside the customer's mind|By John Gibbs|Increasingly, sustainable competitive advantage is to be found not in the technical superiority of products but in interactions with customers, according to Niraj Dawar in this book. Businesses therefore need to be tilting their centre of gravity from upstream activities (activities relating to production and products) to down||
Included in Forbes Eight Noteworthy Books of 2014” list.||A Top Shelf Best Business Book pick of the Year: Marketing” strategy+business magazine||Tilt is a must read for business heads as it will al
Shift your strategy downstream.
Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.
Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more ... [PDF.ye36] Tilt: Shifting Your Strategy from Products to Customers Rating: 4.62 (462 Votes)
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You easily download any file type for your device.Tilt: Shifting Your Strategy from Products to Customers | Niraj. I really enjoyed this book and have already told so many people about it!
