||0 of 0 people found the following review helpful.| Excellent read for anyone who is interested in international markets|By aog|Excellent book with a lot of takeaways from real business challenges. Certainly one of the best books of its genre. I also took International Marketing from Prof. Rajeev Batra, who is one of the co-authors, and he is such a fantastic instructor. I highly recommend this book to anyone who has an interes||"The New Emerging Market Multinationals is an excellent collection ofideas and examples that should inspire companies in emerging marketslooking to build brands and markets anywhere."--Businessworld, October 20, 2012.|From the Ins
Praise for THE NEW EMERGING-MARKET MULTINATIONALS
"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLERKellogg School of Managementand author of Winning at Innovation
"An insightful read—essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how the...
[PDF.pe86] The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Rating: 3.59 (549 Votes)
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