Marketing Communicationsprovides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students...
[PDF.gu14] Marketing Communications: Offline and Online Integration, Engagement and Analytics Rating: 4.97 (500 Votes)
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You can specify the type of files you want, for your gadget.Marketing Communications: Offline and Online Integration, Engagement and Analytics | Ze Zook, PR Smith. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
