||0 of 3 people found the following review helpful.| 4PS|By Aphrodite|This book was quite good, discribing the exact information that I wanted to find. But the thing is just that I read the wrong book, because I'm in undergraduate year.|About the Author|Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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You can specify the type of files you want, for your gadget.Mastering Fashion Marketing (Palgrave Master Series) | Tim Jackson, David Shaw.Not only was the story interesting, engaging and relatable, it also teaches lessons.
