||1 of 1 people found the following review helpful.| I wish I read this book at the start of my career!|By Mike Wittenstein|I started studying services marketing 30 years ago. If I had this book then, I might have cut my college time in half! "Reading Winning In Service Markets" will give you the framework and language you need to effectively plan, manage and communicate your service business. The one-page summaries and case st||"Winning in Service Markets is a comprehensive, well-written book that enables managers to access the best of academic research and put it to use in their work. Jochen Wirtz has done a masterful job presenting the most relevant academic research in a compr
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service ...
[PDF.yi05] Winning in Service Markets:Success through People, Technology and Strategy Rating: 4.95 (660 Votes)
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