||7 of 7 people found the following review helpful.| Resonates in our environment just as The Challenger Sale did!|By Joann|My copy of the book arrived on Friday night after a long work week, I picked it up and like The Challenger Sale, I just kept reading ... so many insights backed by exhaustive research. The book uses many B2C examples which I still found applicable to my B2B environment. The idea of minimizing customer e||“This is what every business book should be like: stuffed with practical advice, wellsupported by research, and written to keep you eagerly flipping the pages.”|—DAN HEATH, coauthor of Decisive, Switch, and Made to Stick,
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—...
[PDF.ba74] Astonishing Legends The Effortless Experience: Conquering the New Battleground for Customer Loyalty Rating: 4.98 (557 Votes)
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You can specify the type of files you want, for your gadget.The Effortless Experience: Conquering the New Battleground for Customer Loyalty | Matthew Dixon, Nick Toman, Rick DeLisi. A good, fresh read, highly recommended.
