||0 of 0 people found the following review helpful.| Know-how to Build a Business|By Creative Web Actions|I read David Jobber's previous book on marketing. This is an excellent book for those that want a deep dive in marketing management. It has updated case studies and up-to-date practical examples. The content is focused on everything you need to know to build a business. I highly recommend it.|1 of 1 people found the followi|About the Author|David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark for achievement in introductory marketing courses across Europe.
[PDF.fm01] PRINCIPLES AND PRACTICE OF MARKETING Rating: 4.94 (449 Votes)
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