||0 of 0 people found the following review helpful.| The Culture Code|By Karl H Schwerin|Rapaille trained in France as a social scientist, but has spent much of his career as a marketing consultant. The observations presented in The Culture Code actually have a good deal of anthropological interest. Rapaille displays a particular knack at getting to the core values of various cultures (American, French, German, English, etc|From Publishers Weekly|French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human be...
[PDF.oy65] The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Rating: 4.78 (459 Votes)
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You easily download any file type for your device.The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do | Clotaire Rapaille. I really enjoyed this book and have already told so many people about it!
