||1 of 1 people found the following review helpful.| Excellent strategies for marketing relevance|By Anne Janzer|All the research tells us that strategy is essential to content marketing success. Yet many marketing organizations struggle to figure out strategies. In this book, Ardath Albee offers essential guidance for creating a content strategy, particularly for complex sales cycles. From creating personas to replace campaigns|||"Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility |"Ardath Albee has a unique talent for blowing away the hy
Pushing out content in the digital world is no longer enough… the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies.
With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. Digital Relevance provides the techniques and advice ma...
[PDF.ur55] Digital Relevance: Developing Marketing Content and Strategies that Drive Results Rating: 3.76 (611 Votes)
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You easily download any file type for your gadget.Digital Relevance: Developing Marketing Content and Strategies that Drive Results | Ardath Albee. I really enjoyed this book and have already told so many people about it!
