(Read now) Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams






 | #36070 in eBooks |  2016-04-25 |  2016-05-06 | File Name: B01F9Y6B9K

||6 of 6 people found the following review helpful.| It is a comprehensive review of the topic and all ...|By S. Tortorella|It is a comprehensive review of the topic and all aspects to consider in ...as the title says "Mapping Experiences" from customer journey maps and beyond. covers everything from how to write an project proposal for one to what software to use including collaborative software. My only criticism is that it is|About the Author|
|Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading visual online workspace for remote collaboration.

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience...


[PDF.xq26] Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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