||0 of 0 people found the following review helpful.| Valuable for B2B Marketers|By Russell Rothstein|The Agile Marketer is a hands-on guide for marketers looking to move their marketing to a more customer-centric approach.
Roland provides a practical guide explaining what Agile Marketing means, its benefits compared to more traditional marketing methods, and how to integrate Agile Marketing with your long-term marketi|From the Inside Flap||Marketing in the digital era has evolved into a whole new game—and the name of the game is the customer experience. Marketers today must integrate a complex set of technologies to capture the customers' digital body language&m
The marketer's guide to modernizing platforms and practices
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers ...
[PDF.pd04] The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Rating: 3.62 (464 Votes)
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