||1 of 1 people found the following review helpful.| The foundations of the house of planning!|By Tomas E Lanktree|A great read and well worth the time to climb on the shoulders of giants and see further. Not just a fond look back at the pioneers, some good questions about where we are today, which incidentally, is how Stephen King's Planning Cycle begins.|0 of 0 people found the following review helpful.|About the Author|JOHN GRIFFITHS has been an account planner for most of his career. He was one of the first planners to work outside a pure advertising environment in the 1990s as integrated communications came to the fore. He founded the consultanc
The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster.
From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands?...
[PDF.qt39] 98% Pure Potato Rating: 3.76 (759 Votes)
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