||0 of 0 people found the following review helpful.| In need of a update :(|By D. Hall|Over all I was disappointed in this book, Most examples ref 2004 to 2005 technology. I kept asking myself just how far Mobil Marketing has come in the last 4 years. I did find the information informative if not dated. Bottom line is .. would I buy this book again? and I have to say no.|0 of 0 people found the following review helpful.|From the Back Cover|In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and comm
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.
Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach thei...
[PDF.dp45] Mobile Marketing Rating: 3.66 (496 Votes)
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You can specify the type of files you want, for your gadget.Mobile Marketing | Alex Michael, Ben Salter. Which are the reasons I like to read books. Great story by a great author.