(Free read ebook) Digital Megatrends in the Fashion Market: How digital environment impacts fashion (Italian Edition)






 |  2016-06-07 |  2016-06-07 | File Name: B01GQZ57TQ


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Il racconto delle opportunità ma anche delle resistenze attraverso cui la moda ha accolto la rivoluzione digitale; un osservatorio sulle tendenze nel settore del fashion e un contributo originale alla comprensione del mercato e del consumatore, con uno sguardo sulle strategie dei protagonisti e sui più emblematici casi di marketing.
La ricerca dalla duplice natura sociologica ed economica, parte dagli anni ’80, quelli della riconciliazione tra s...


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