||0 of 0 people found the following review helpful.| This is the most exciting marketing book I have ever read.... and I am 78 years old! I love surprises and this book surprises.|By mike Wayshak|I feel a little like Rip Van Winkle, one day I woke up; looked around and the world was totally different. In short... the Review Revolution has taken over the world of business. Hence forth, all success in one business will depend ent||“Tancer identifies the attributes—such as transparency and passion—that will win a company more and better reviews. He also advances an array of suggestions for improving and drawing on this treasure trove of data.”|—Publisher
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel becam...
[PDF.mm10] Everyone's a Critic: Winning Customers in a Review-Driven World Rating: 4.93 (418 Votes)
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You can specify the type of files you want, for your gadget.Everyone's a Critic: Winning Customers in a Review-Driven World | Bill Tancer.Not only was the story interesting, engaging and relatable, it also teaches lessons.
