||0 of 0 people found the following review helpful.| Excellent 2nd edition|By Mad About the Bard|Excellent 2nd edition! Used for the first week of grad seminar to provide background for Communication students who weren't PR majors in undergrad. A great introduction to the field with added value for thosr already in the profession.|0 of 0 people found the following review helpful.| One Star| ||“Concise and thought-provoking examination about ‘what counts’ as public relations and the field’s impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future.”
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
Updated to include discussion of new issues, ... [PDF.xb80] It's Not Just PR: Public Relations in Society Rating: 3.66 (582 Votes)
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You easily download any file type for your device.It's Not Just PR: Public Relations in Society | W. Timothy Coombs, Sherry J. Holladay. A good, fresh read, highly recommended.
