(Read ebook) Advertising Media Workbook and Sourcebook






 | #1700338 in eBooks |  2015-04-10 |  2015-04-10 | File Name: B00VX8XI9I

||About the Author||Larry D. Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.


Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media s...


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