||6 of 6 people found the following review helpful.| A new way of thinking about loyalty|By Chester and Trudy|I had a chance to read an advanced copy, and I was taken by the link the author draws between video games and behavioral science, and how companies can use that link to motivate people to participate in something as mundane as an employee portal.
Big data plays a huge role here, too, and with news coverage of||
A WALL STREET JOURNAL & NEW YORK TIMES BESTSELLER
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation ...
[PDF.eu83] Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) Rating: 3.62 (525 Votes)
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You can specify the type of files you want, for your device.Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) | Rajat Paharia. I was recommended this book by a dear friend of mine.
