[Download] The Whuffie Factor: Using the Power of Social Networks to Build Your Business






 | #1125916 in eBooks |  2009-04-17 |  2009-04-21 | File Name: B0018QOYQ6


||0 of 0 people found the following review helpful.| Whuffie. What am I?|By Magnuss|Unless you have to read this for school like me I wouldn't bother. Here's the gist in a few sentences:

You are a person and in the business world you have reputation. Networking helps build up this reputation. Measure the reputation in a made up unit called "whuffie" (wuh-fee) and gauge how much networking capital you have. Spend this|From Publishers Weekly|Starred . Hunt, cofounder of community-marketing consulting firm Citizen Agency, presents the hows and whys of accruing "whuffie," her word for social capital in the Web 2.0 landscape. Introducing a wide range of post-blogosphere social

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do i...


[PDF.cd07]  The Whuffie Factor: Using the Power of Social Networks to Build Your Business
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