[Download ebook] Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series)
• Barry Callen •
| #1135573 in eBooks | 2007-11-26 | 2007-11-26 | File Name: B001E5AI2K | PDF # 1
||2 of 2 people found the following review helpful.| The "Strunk and White" of Promotional Copy|By Dan Adams|For nearly 80 years, serious writers have kept a well-worn edition of Strunk and White's "Elements of Style" within easy grasp. If you write copy for sales and marketing, you need to put this masterpiece by Barry Callen on the same shelf. Mr. Callen seems to share Professor Strunk's passion for getting to the point withou|About the Author||Barry Callen is a marketing and advertising consultant, lecturer, and teacher with more than 30 years experience in all forms of media, from TV to direct mail to the Internet.
The Right Phrase for Every Situation…Every Time
Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this bo...
[PDF.nk72] Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) Rating: 3.99 (753 Votes)
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You easily download any file type for your gadget.Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) | Barry Callen. Which are the reasons I like to read books. Great story by a great author.
