||1 of 1 people found the following review helpful.| Could use a new edition|By Marius|While the book is a decent summary of place marketing fundamentals and principles, I believe it could use another edition/review. The Kindle edition has a lot of typos and is poorly formatted. It is missing all pictures, the tables are not aligned, and inserts are not clearly separated from the main body. From a content perspective, the b||Stan Rapp Coauthor, Great Marketing Turnaround Every forward-looking Mayor, Governor and civic leader in America must read this book.|About the Author|Philip Kotler is the S.C. Johnson & Son Distinguished Professor
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or...
[PDF.di54] Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations Rating: 3.94 (673 Votes)
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You can specify the type of files you want, for your device.Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations | Philip Kotler. A good, fresh read, highly recommended.
