Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying...
[PDF.jx11] Industrial Marketing Strategy (Wiley Series on Marketing Management) Rating: 3.62 (558 Votes)
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