||3 of 3 people found the following review helpful.| Love this book... somehow they make the (what should be) obvious novel|By ericalynn|I know a book is good when I don't realize I am turning (or swiping) the pages as I read and when the narrative and examples stick enough that I bring them up in conversation at my dinner table... That is the best endorsement I can give a book and that is the endorsement I am giving Unselling.<|||“Through this book you’ll learn the secrets of what really influences purchasers’ decisions by taking a wider view of the sales process” (Talk Business, March 2015)|From the Inside Flap||UnSell
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.
Unselling is about the big picture: creating repeat customers...
[PDF.da49] UnSelling: The New Customer Experience Rating: 4.72 (507 Votes)
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You can specify the type of files you want, for your device.UnSelling: The New Customer Experience | Scott Stratten, Alison Kramer. Which are the reasons I like to read books. Great story by a great author.
