||1 of 1 people found the following review helpful.| Definitely not the most critical among Frank's several books, ...|By Gregory M. Carter|Definitely not the most critical among Frank's several books, however, this examination of counterculture and how advertising sponged ideas from it to sell to modern youth is fascinating. Any study of the history of sales or advertising must include this text.|45 of 52 people found the foll|.com |In his book-length essay The Conquest of Cool, Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story," Frank writes, "of the bohemian cultural style's trajectory from adversaria
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.
"[... [PDF.tj82] The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Rating: 3.65 (443 Votes)
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You can specify the type of files you want, for your device.The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism | Thomas Frank.Not only was the story interesting, engaging and relatable, it also teaches lessons.
