||2 of 3 people found the following review helpful.| How global is advertising?|By Matthias Heimberg|A very interesting book, written by many authors that have lots of experience in different fields/countries. It all comes down to the questions "how global or local shall we advertise?", "what are the success factors for global advertising?" and "how global are our consumers?". There is no black and white, but the book gives|About the Author||John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for
In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization.
The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the ...
[PDF.pu40] International Advertising: Realities and Myths Rating: 4.83 (535 Votes)
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You can specify the type of files you want, for your device.International Advertising: Realities and Myths | From SAGE Publications, Inc.Not only was the story interesting, engaging and relatable, it also teaches lessons.
