| #863847 in eBooks | 2015-03-23 | 2015-03-23 | File Name: B00V51CJE8 | PDF # 1
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end-of-chapter case studies highlighting the real world application of marketing concepts, this fully updated Fifth Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text.
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