||2 of 2 people found the following review helpful.| Conceptual framework, management guide, foundational read|By Chris|Hacking Marketing provides a conceptual framework for adjusting to -- and ideally succeeding in -- a rapidly-evolving digital marketing landscape. I’ve found it tremendously helpful, not just as I’ve sought to develop and refine my own thinking, but for helping to establish a shared set of concepts||"A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry."Â Ram Krishnan, SVP & CMO, PepsiCo "Creates a compelling model for how to thi
Apply software-inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped ...
[PDF.ya42] Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 3.86 (542 Votes)
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You easily download any file type for your device.Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative | Scott Brinker. I was recommended this book by a dear friend of mine.
