||6 of 7 people found the following review helpful.| Excellent book for anyone who has ever had to convince someone to do something differently (i.e. everyone on this planet)|By Pete|This book provides a great introduction into the modern world of advertising. Adam methodically runs through the various aspects of how ad campaigns are generated, and backs up approach with relevant references to psychological and economic studies.|About the Author||Adam Ferrier, Chief Strategy Officer, CumminsRoss||Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influent
Want to know how to influence other people’s behaviour?
In "The Advertising Effect", respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational ...
[PDF.nc37] The Advertising Effect: How to Change Behaviour Rating: 3.92 (480 Votes)
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You can specify the type of files you want, for your gadget.The Advertising Effect: How to Change Behaviour | Adam Ferrier, Jennifer Fleming. I was recommended this book by a dear friend of mine.
