||0 of 0 people found the following review helpful.| The ten strong tools for people who find themselves in marketing roles|By George Castellion|A long time ago I joined the R&D department of a large materials company. Every day for years I worked on a portfolio of new product development projects and made some important inventions and innovations. Every day my team struggled to bring a few product ideas to the commercial succes|From the Inside Flap||As technology becomes more prevalent in everyday products and as more people become small business owners, nonmarketing professionals are increasingly finding themselves in traditional marketing roles. The Accidental Marketer: Power Too
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools ...
[PDF.me12] The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles Rating: 3.63 (663 Votes)
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