||5 of 7 people found the following review helpful.| Mandatory Reading for Product Development Professionals|By Steven Linsk|Edward McQuarrie is clearly skilled in the practical use of customer visits (on-site interviews) as a qualitative data collection tool, particularly for B2B products. His frequent citations of real-world studies that support investment in primary customer research are both useful and validating for industr||"We've asked hundreds of marketers and thought leaders for the most important thing a marketer can do for a firm. Answer: Bring new techniques for discerning real customer needs. That's where Customer Visits comes in. This jewel of a book shows you how to mak
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to selec...
[PDF.mz90] Customer Visits: Building a Better Market Focus: Building a Better Market Focus Rating: 4.57 (410 Votes)
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You can specify the type of files you want, for your gadget.Customer Visits: Building a Better Market Focus: Building a Better Market Focus | Edward F. McQuarrie. Just read it with an open mind because none of us really know.
