||From the Inside Flap||MARKETING PLANS Eighth Edition is packed with full pedagogical features: |Summary: Each chapter begins with bullet points which highlight the main features and learning to be covered. |Key Concepts: Principal marketing
A fully revised and updated 8th edition of the highly renowned international bestseller
The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step...
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