||0 of 0 people found the following review helpful.| Books for college at a great price|By THE CHAMP|Great book for college. Did the job and I was able to sell this back for a great price.|0 of 0 people found the following review helpful.| Four Stars|By Caryn|Great product|0 of 0 people found the following review helpful.| and had an excellent rental|About the Author|John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they ...
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You can specify the type of files you want, for your gadget.Marketing Strategy: A Decision-Focused Approach, 8th edition (Irwin Marketing) | John Mullins, Orville Walker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
