||0 of 0 people found the following review helpful.| how to put analytics software to good use within an organization|By Customer|This book is a MUST READ for any individuals curious about the field of marketing analytics or business analytics in general.
I took multiple of Mr. Rackely's classes at Oklahoma State University and I can personally attest to his expert knowledge in various forms of marketing within an or|About the Author|Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company's research efforts. His recent studies have covered topics such as: marketing analytics, social media analytics, sales & market
Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today’s leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing An...
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