||1 of 1 people found the following review helpful.| Great primer for analysts & statisticians that want to leverage their skills in marketing|By mrfurhley|I use this book ALL THE TIME at work. I have found it to be especially useful for customer segmentation work. It is definitely targeted at those who already have a background in math & statistics. If you an engineer or analyst who understands stats but want to know how to||From the reviews: |"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor o
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, a...
[PDF.gz55] Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Rating: 3.68 (530 Votes)
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